05 | Natural vs. Synthetic
Chemistry is Our Nature
We tell ourselves over and over again that only the finest and most exotic natural essences are worthy of a place in the best perfumes. Conversely, the word ‘synthetic’ is enough to make us shudder. But synthesis is the sole reason perfumery exists as we know it today, and the perfumer is able to compose formulae that are balanced but also diffusive, tenacious and, above all, unprecedented. We delve into the issue, taking in perspectives from science, botany, history, law, industry and marketing.
This fifth edition of Nez looks at the issues surrounding the use of natural and synthetic ingredients in perfume. What role has chemistry had in building the perfume business of today? Why are natural products so favored, and are they always preferable to synthetic fragrances?
THE NOSE OF ARCHITECTS
Does architecture offer space to a sense of smell?
Making good use of their noses, each in their own manner contribute to the world of olfaction.
Everything you always wanted to know about smell but were afraid to ask.
Invisible yet undeniable, smells feature in all creative fields.
Exploring the world of perfume through its origins, its trade secrets, its history and its professionals.
NATURAL VS. SYNTHETIC
Nez examines and debates the use of natural and synthetic ingredients in perfumes, viewed from historical, scientific, legal, industrial and marketing perspectives.
From consumer products to works of art, Nez takes a look behind the scenes of the perfume industry, and also appraises the 30 new fragrances making the news.
The era of computer-assisted perfumery
BEHIND THE BRAND
Parfum d’empire – Marc-Antoine Corticchiato
Tabac blond, by Coty
Published: May 2018