Based in New York and Paris, Régime des Fleurs is known for its unique take on luxury fragrance. High-concept perfumes in vivid packaging draw inspiration from nature, history, and art. 

Founder Alia Raza began pursuing a passion for perfume after a notable career as a filmmaker and artist whose work explored beauty and fragrance as ritual. Read about Régime des Fleurs' striking green fragrance, Rock River Melody, in this 2021 Q&A with Alia Raza