Top 40 Fragrances of 2025

From California's secret surf spots and a dandelion-dotted prairie in the North American midwest, to the aromatic alleyways of Taipei and bright lights of the Moulin Rouge, the perfumes we all loved this year transported us around the world with their immersive olfactory stories and compositions. The overall top selling perfumes of 2025 were...

14 products

14 products

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Unknown Pleasures 100ml by Kerosene | Unknown Pleasures is pictured center in an opaque black cubed glass bottle with fragrance house and fragrance name letter punched in black on a square brass faceplate.
Unknown Pleasures eau de parfum by Kerosene 1.5ml sample with clear glass vial and black spray pump.
Unknown Pleasures
Our knock-out, best-selling gourmand ... legend!
Samples out of stock.
Kerosene
$ 6.00 - $ 164.00
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Followed 100ml by Kerosene | Followed is pictured center in an opaque black cubed glass bottle with fragrance house and fragrance name letter punched in black on a square brass faceplate.
Followed eau de parfum by Kerosene 1.5ml sample with clear glass vial and black spray pump.
Followed
A coffee gourmand with a bombastic dose of maple
Kerosene
$ 6.00 - $ 164.00
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Dandelion Butter
"Do you like butter?"
Clue
$ 6.00 - $ 140.00
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Blackmail 100ml by Kerosene | Blackmail is pictured center in an opaque black cubed glass bottle with fragrance house and fragrance name letter punched in black on a square brass faceplate.
Blackmail eau de parfum by Kerosene 1.5ml sample with clear glass vial and black spray pump.
Blackmail
Dark, sweet berry jam with bonfire smoke
Kerosene
$ 6.00 - $ 164.00
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Bo Eau de Parfum by Liis | 50ml Eau de Parfum in a rectangular, clear glass bottle with a matte-white spherical, ball shaped cap. Liis Bo Eau de Parfum is printed on bottle in white, serif type.
Bo by Liis | Lifestyle image for Liis Bo fragrance with woman's face partially obscured by green plant foliage.
Bo
Lightly-smoked woods with a warm nudge of vanilla
Liis
$ 6.00 - $ 175.00
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Sweetly Known 100ml by Kerosene | Sweetly Known is pictured center in an opaque black cubed glass bottle with fragrance house and fragrance name letter punched in black on a square brass faceplate.
Sweetly Known eau de parfum by Kerosene 1.5ml sample with clear glass vial and black spray pump.
Sweetly Known
Cardamom with burnt caramel, vanilla and soft musk
Kerosene
$ 6.00 - $ 164.00
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Matcha Soft Serve
A realistic sweet scoop of matcha ice cream
d'Annam
$ 6.00 - $ 160.00
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Escapade Gourmande
This might be the gourmand-est gourmand yet
Maison Mataha
$ 6.00 - $ 215.00
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Strawberry Mochi
A chewy strawberry, azuki & rice note delight
d'Annam
$ 6.00 - $ 160.00
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Follow 100ml by Kerosene | Follow is pictured center in an opaque black cubed glass bottle with fragrance house and fragrance name letter punched in black on a square brass faceplate.
Follow eau de parfum by Kerosene 1.5ml sample with clear glass vial and black spray pump.
Follow
Irresistible coffee swirled with vanilla and amber
Kerosene
$ 6.00 - $ 164.00
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Tihota by Indult - Tihota 50ml Eau de Parfum
Tihota by Indult - Tihota 50ml Eau de Parfum + Box
Tihota
Perfect vanilla with a magically creamy drydown
Indult
$ 10.00 - $ 220.00
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Winter of 99 100ml by Kerosene | Winter of 99 is pictured center in an opaque black cubed glass bottle with fragrance house and fragrance name letter punched in black on a square brass faceplate.
Winter of 99 eau de parfum by Kerosene 1.5ml sample with clear glass vial and black spray pump.
Winter of 99
Spicy, smoky gourmand; cozy with an edge
Kerosene
$ 6.00 - $ 164.00
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Warm Bulb by Clue Perfumery | Ministry of Scent-30ml Eau de Parfum
Warm Bulb by Clue Perfumery | Ministry of Scent-Lifestyle
Warm Bulb
Yes, it's wearable dust burning on a hot lightbulb
Clue
$ 6.00 - $ 140.00
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London Fog
Cozy-chic Earl Grey latte
Samples out of stock.
Brandt
$ 6.00 - $ 245.00