Top 40 Fragrances of 2025

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From California's secret surf spots and a dandelion-dotted prairie in the North American midwest, to the aromatic alleyways of Taipei and bright lights of the Moulin Rouge, the perfumes we all loved this year transported us around the world with their immersive olfactory stories and compositions. The overall top selling perfumes of 2025 were...

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3 products

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Matcha Soft Serve 50ml by d'Annam | Matcha Soft Serve 50ml is pictured center in a clear egg-shaped bottle with a heavy, flattened base. Fragrance name Matcha Soft Serve is printed in both English and Japanese in black on the bottle front. Brand name d'Annam is printed below in light grey.
Matcha Soft Serve 50ml by d'Annam | Matcha Soft Serve 50ml is pictured center in a clear egg-shaped bottle with a heavy, flattened base. Fragrance name Matcha Soft Serve is printed in both English and Japanese in black on the bottle front. Brand name d'Annam is printed below in light grey. To its right is its box, featuring a watercolor-like drawing of Matcha Soft Serve in a brown paper cone. The background is a mix of light and medium tones of green, with scale-like half circles.
Matcha Soft Serve
A realistic sweet scoop of matcha ice cream
d'Annam
$ 6.00 - $ 160.00
Sold Out
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London Fog
Cozy-chic Earl Grey latte
Samples out of stock.
Brandt
$ 6.00 - $ 245.00
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Yawahada
J-Scent's best-selling dreamy, milky skin scent
Samples out of stock.
J-Scent
$ 6.00 - $ 110.00