Top 40 Fragrances of 2025

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From California's secret surf spots and a dandelion-dotted prairie in the North American midwest, to the aromatic alleyways of Taipei and bright lights of the Moulin Rouge, the perfumes we all loved this year transported us around the world with their immersive olfactory stories and compositions. The overall top selling perfumes of 2025 were...


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Bo Eau de Parfum by Liis | 50ml Eau de Parfum in a rectangular, clear glass bottle with a matte-white spherical, ball shaped cap. Liis Bo Eau de Parfum is printed on bottle in white, serif type.
Lifestyle image for Liis Bo fragrance with woman's face partially obscured by green plant foliage
Bo
Lightly-smoked woods with a warm nudge of vanilla
Liis
$ 5.00 - $ 175.00