Top 40 Fragrances of 2025

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From California's secret surf spots and a dandelion-dotted prairie in the North American midwest, to the aromatic alleyways of Taipei and bright lights of the Moulin Rouge, the perfumes we all loved this year transported us around the world with their immersive olfactory stories and compositions. The overall top selling perfumes of 2025 were...

16 products

16 products

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Unknown Pleasures 100ml by Kerosene | Unknown Pleasures is pictured center in an opaque black cubed glass bottle with fragrance house and fragrance name letter punched in black on a square brass faceplate.
Unknown Pleasures eau de parfum by Kerosene 1.5ml sample with clear glass vial and black spray pump.
Unknown Pleasures
Our knock-out, best-selling gourmand ... legend!
Kerosene
$ 6.00 - $ 164.00
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Followed 100ml by Kerosene | Followed is pictured center in an opaque black cubed glass bottle with fragrance house and fragrance name letter punched in black on a square brass faceplate.
Followed eau de parfum by Kerosene 1.5ml sample with clear glass vial and black spray pump.
Followed
A coffee gourmand with a bombastic dose of maple
Kerosene
$ 6.00 - $ 164.00
Sold Out
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Taipei Eau de Parfum by One Day- 60ml clear glass bottle with embossed white label + white cap
One Day perfume concept art for fragrances inspired by cities and their distance from Hong Kong. Photograph of Taipei with text: ONE DAY ETHOS OF CITIES Taipei 811KM
Taipei
Creamy rice-rich gourmand we can't get enough of
Samples out of stock.
One Day
$ 6.00 - $ 190.00
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Blackmail 100ml by Kerosene | Blackmail is pictured center in an opaque black cubed glass bottle with fragrance house and fragrance name letter punched in black on a square brass faceplate.
Blackmail eau de parfum by Kerosene 1.5ml sample with clear glass vial and black spray pump.
Blackmail
Dark, sweet berry jam with bonfire smoke
Kerosene
$ 6.00 - $ 164.00
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White Rice 50ml by d'Annam | White Rice 50ml is pictured center in a clear egg-shaped bottle with a heavy, flattened base. Fragrance name White Rice is printed in black on the bottle front. Brand name d'Annam is printed below in light grey.
White Rice 50ml by d'Annam | White Rice 50ml is pictured center in a clear egg-shaped bottle with a heavy, flattened base. Fragrance name White Rice is printed in black on the bottle front. Brand name d'Annam is printed below in light grey. To its right is its tan-colored box, featuring a watercolor painting of a bowl of white rice in a grey bowl, sitting atop a white tablecloth.
White Rice
A jasmine rice skin scent
Samples out of stock.
d'Annam
$ 6.00 - $ 160.00
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Sweetly Known 100ml by Kerosene | Sweetly Known is pictured center in an opaque black cubed glass bottle with fragrance house and fragrance name letter punched in black on a square brass faceplate.
Sweetly Known eau de parfum by Kerosene 1.5ml sample with clear glass vial and black spray pump.
Sweetly Known
Cardamom with burnt caramel, vanilla and soft musk
Kerosene
$ 6.00 - $ 164.00
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Matcha Soft Serve 50ml by d'Annam | Matcha Soft Serve 50ml is pictured center in a clear egg-shaped bottle with a heavy, flattened base. Fragrance name Matcha Soft Serve is printed in both English and Japanese in black on the bottle front. Brand name d'Annam is printed below in light grey.
Matcha Soft Serve 50ml by d'Annam | Matcha Soft Serve 50ml is pictured center in a clear egg-shaped bottle with a heavy, flattened base. Fragrance name Matcha Soft Serve is printed in both English and Japanese in black on the bottle front. Brand name d'Annam is printed below in light grey. To its right is its box, featuring a watercolor-like drawing of Matcha Soft Serve in a brown paper cone. The background is a mix of light and medium tones of green, with scale-like half circles.
Matcha Soft Serve
A realistic sweet scoop of matcha ice cream
Samples out of stock.
d'Annam
$ 6.00 - $ 160.00
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Escapade Gourmande
This might be the gourmand-est gourmand yet
Maison Mataha
$ 6.00 - $ 215.00
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Strawberry Mochi 50ml by d'Annam | Strawberry Mochi 50ml is pictured center in a clear egg-shaped bottle with a heavy, flattened base. Fragrance name Strawberry Mochi is printed in both English and Japanese in black on the bottle front. Brand name d'Annam is printed below in light grey.
Strawberry Mochi 50ml by d'Annam | Strawberry Mochi 50ml is pictured center in a clear egg-shaped bottle with a heavy, flattened base. Fragrance name Strawberry Mochi is printed in both English and Japanese in black on the bottle front. Brand name d'Annam is printed below in light grey. To its right is its box, featuring a watercolor-like drawing of two pieces of strawberry mochi against a pink and white background, one halved to show a cross section of the strawberry within.
Strawberry Mochi
A chewy strawberry, azuki & rice note delight
d'Annam
$ 6.00 - $ 160.00
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Follow 100ml by Kerosene | Follow is pictured center in an opaque black cubed glass bottle with fragrance house and fragrance name letter punched in black on a square brass faceplate.
Follow eau de parfum by Kerosene 1.5ml sample with clear glass vial and black spray pump.
Follow
Irresistible coffee swirled with vanilla and amber
Kerosene
$ 6.00 - $ 164.00
Sold Out
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Rabbit
Spicy carrot cake with cream cheese icing
Samples out of stock.
Zoologist
$ 6.00 - $ 240.00
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Choux Choux Eau de Parfum by Liis | 50ml Eau de Parfum in a rectangular, clear glass bottle with a matte-white spherical, ball shaped cap. Liis Choux Choux Eau de Parfum is printed on bottle in white, serif type.
Choux Choux Eau de Parfum by Liis | 50ml Eau de Parfum in a rectangular, clear glass bottle with a matte-white spherical, ball shaped cap. Liis Choux Choux Eau de Parfum is printed on bottle in white, serif type. Shown next to packaging.
Choux Choux
Luscious fresh cream, fluffy vanilla & citrus peel
Samples out of stock.
Liis
$ 6.00 - $ 175.00
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Pear Pavlova 100ml by French Cowboy | Pear Pavlova 100ml is pictured center in a lime green cylindrical glass bottle. Bottle front bears a pink rectangular sticker with the brand name, perfumer name, and fragrance name in red type. An illustration of a paddle pad cactus is printed below. The bottle is topped with a shiny cylindrical crimson plastic cap.
Pear Pavlova 100ml by French Cowboy | Pear Pavlova 100ml is pictured in a lime green cylindrical glass bottle. Bottle front bears a pink rectangular sticker with the brand name, perfumer name, and fragrance name in red type. An illustration of a paddle pad cactus is printed below. The bottle is topped with a shiny cylindrical crimson plastic cap. To its left is its green-to-pink ombre paper packaging, bearing similar branding to its bottle. A horse and its flag-carrying rider replaces the cactus motif.
Pear Pavlova
Delicious pear meringue dessert
Samples out of stock.
French Cowboy
$ 6.00 - $ 140.00
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Winter of 99 100ml by Kerosene | Winter of 99 is pictured center in an opaque black cubed glass bottle with fragrance house and fragrance name letter punched in black on a square brass faceplate.
Winter of 99 eau de parfum by Kerosene 1.5ml sample with clear glass vial and black spray pump.
Winter of 99
Spicy, smoky gourmand; cozy with an edge
Kerosene
$ 6.00 - $ 164.00
Sold Out
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London Fog
Cozy-chic Earl Grey latte
Samples out of stock.
Brandt
$ 6.00 - $ 245.00
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Vanilified 100ml by Kerosene | 100ml Vanilified bottle superimposed over an image of a bowl of vanilla ice cream with a chocolate macaron base, heavily dusted with cocoa powder.
Vanilified
Creamy vanilla ice cream with a touch of cocoa
Kerosene
$ 6.00 - $ 164.00