Initio

Launched in 2015, the Parisian luxury "olfactory label" Initio Parfums Privés celebrates the multitudinous power of perfume thought to date back to ancient Egypt when it was used for magic, purification and spiritual practice. Lavish, immersive and powerful, this collection of long-wearing head-turners has become an aficionado favorite, an initiation into the world of high performance fine fragrance.