BORNTOSTANDOUT®

BORNTOSTANDOUT® is an exciting new niche fragrance brand from Seoul, South Korea with an addictive collection of smooth, slinky unisex perfumes. The brand was birthed from the heart and soul of founder and creative director Jun Lim, a self-proclaimed fragrance nerd and free-spirited bohemian who escaped the prescriptive world of finance to pursue his creative, rule-breaking aesthetic dreams. The BTSO fragrances and branding intentionally push the boundaries of conformist culture, while paying tribute to Korea's aesthetic traditions.

Read our 2023 interview with Jun Lim.


Burnt Roses by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and perfume name in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Burnt Roses by BORNTOSTANDOUT  alongside signature BTSO porcelain-white box
Burnt Roses
Smooth rose with a warm bed of incense and woods
BORNTOSTANDOUT
$ 5.00 - $ 185.00
Dirty Rice by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and Dirty Rice in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Dirty Rice by BORNTOSTANDOUT  alongside signature BTSO Dirty Rice porcelain-white box
Dirty Rice
A perfect, long-wearing woody musk skin scent
BORNTOSTANDOUT
$ 5.00 - $ 185.00
Fig Porn by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BORNTOSTANDOUT® in black and Fig Porn in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Bottle of Fig Porn by BORNTOSTANDOUT alongside signature BTSO porcelain-white box
Fig Porn
Green summer fig with pear, musk and warm woods
BORNTOSTANDOUT
$ 5.00 - $ 185.00
Indecent Cherry by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BORNTOSTANDOUT® in black and Indecent Cherry in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Bottle of Indecent Cherry by BORNTOSTANDOUT alongside signature BTSO porcelain-white box
Indecent Cherry
Sweet and sour cherries with silky musk and amber
Samples out of stock.
BORNTOSTANDOUT
$ 5.00 - $ 185.00
Naked Neroli by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO in black and Naked Neroli in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Bottle of Naked Neroli by BORNTOSTANDOUT alongside signature BTSO porcelain-white box
Naked Neroli
Delicate orange blossom and sparkling citrus
BORNTOSTANDOUT
$ 5.00 - $ 185.00
Not Vanilla by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO in black and Not Vanilla in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Bottle of BTSO Not Vanilla by BORNTOSTANDOUT alongside signature BTSO porcelain-white box
Not Vanilla
Hints of vanilla weave in and out of a woody blend
BORNTOSTANDOUT
$ 5.00 - $ 185.00
NSFW by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO in black and NSFW in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Bottle of NSFW by BORNTOSTANDOUT alongside signature BTSO porcelain-white box
NSFW
Fresh roses sink into rich, deep oud and patchouli
BORNTOSTANDOUT
$ 5.00 - $ 185.00