BORNTOSTANDOUT®

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BORNTOSTANDOUT® is an exciting new niche fragrance brand from Seoul, South Korea with an addictive collection of smooth, slinky unisex perfumes. The brand was birthed from the heart and soul of founder and creative director Jun Lim, a self-proclaimed fragrance nerd and free-spirited bohemian who escaped the prescriptive world of finance to pursue his creative, rule-breaking aesthetic dreams. The BTSO fragrances and branding intentionally push the boundaries of conformist culture, while paying tribute to Korea's aesthetic traditions.

Read our 2023 interview with Jun Lim.


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Burnt Roses by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and perfume name in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
BTSO Burnt Roses - Packaging for BORNTOSTANDOUT Burnt Roses 50ml Eau de Parfum. BTSO Burnt Roses is printed in red and black uppercase sans-serif type on front of box and on bottle
Burnt Roses
Smooth rose with a warm bed of incense and woods
BORNTOSTANDOUT
$ 5.00 - $ 185.00
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DGAF by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and DGAF in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
DGAF by BORNTOSTANDOUT  alongside signature BTSO crimson red box
DGAF
A fresh handsome blend of citrus, woods and musk
BORNTOSTANDOUT
$ 5.00 - $ 185.00
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Dirty Rice by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and Dirty Rice in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
BTSO Dirty Rice - Packaging for BORNTOSTANDOUT Dirty Rice 50ml Eau de Parfum. BTSO Dirty Rice is printed in red and black uppercase sans-serif type on front of box and BTSO is printed in large black uppercase sans-serif type on back of box
Dirty Rice
A perfect, long-wearing woody musk skin scent
BORNTOSTANDOUT
$ 5.00 - $ 205.00
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Mud by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BORNTOSTANDOUT® in black and Mud in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
BTSO Mud - Packaging for BORNTOSTANDOUT Mud 50ml Eau de Parfum. BTSO Mud is printed in red and black uppercase sans-serif type on front of white bottle and box
Mud
Wet soil smoothed out with amber and sandalwood
BORNTOSTANDOUT
$ 5.00 - $ 185.00
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Smokin' Gun by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BORNTOSTANDOUT® in black and Smokin' Gun in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
BTSO Smokin' Gun - Packaging for BORNTOSTANDOUT Smokin' Gun 50ml Eau de Parfum. BORNTOSTANDOUT Smokin' Gun is printed in white uppercase sans-serif type on front of BTSO signature red box box and BORNTOSTANDOUT is printed in large white uppercase sans-serif type on back of box
Smokin' Gun
Smoky woods, incense and handsome tobacco
Samples out of stock.
BORNTOSTANDOUT
$ 5.00 - $ 185.00