BORNTOSTANDOUT®

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BORNTOSTANDOUT® is an exciting new niche fragrance brand from Seoul, South Korea with an addictive collection of smooth, slinky unisex perfumes. The brand was birthed from the heart and soul of founder and creative director Jun Lim, a self-proclaimed fragrance nerd and free-spirited bohemian who escaped the prescriptive world of finance to pursue his creative, rule-breaking aesthetic dreams. The BTSO fragrances and branding intentionally push the boundaries of conformist culture, while paying tribute to Korea's aesthetic traditions.

Read our 2023 interview with Jun Lim.


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Dirty Heaven by BORNTOSTANDOUT | BTSO Dirty Heaven 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and Dirty Heaven in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Dirty Heaven by BORNTOSTANDOUT | BTSO Dirty Heaven 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and Dirty Heaven in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top. Bottle shown floating in antique mirror with blurred white flowers.
Dirty Heaven
White flowers with sweet tonka, vanilla & ambroxan
BORNTOSTANDOUT
$ 5.00 - $ 205.00
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Drunk Saffron by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BORNTOSTANDOUT® in black and Drunk Saffron in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
BTSO Drunk Saffron - Packaging for BORNTOSTANDOUT Drunk Saffron 50ml Eau de Parfum. BORNTOSTANDOUT Drunk Saffron is printed in white uppercase sans-serif type on front of red box and in black and red on white bottle
Drunk Saffron
Juicy plum floats in cognac, coffee and vanilla
BORNTOSTANDOUT
$ 5.00 - $ 185.00
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Sex & Cognac by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BORNTOSTANDOUT® in black and Sex & Cognac in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
BTSO Sex & Cognac - Packaging for BORNTOSTANDOUT Sex & Cognac 50ml Eau de Parfum. BORNTOSTANDOUT is printed in black and red uppercase sans-serif type on front of white bottle and in white on BTSO signature red box
Sex & Cognac
A boozy blend of cognac, leather and oud
BORNTOSTANDOUT
$ 5.00 - $ 185.00
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BTSO BORNTOSTANDOUT Dirty & Sticky Discovery Set & Dark & Drunk Discovery Set. Two rectangular boxes shown, each is BTSO signature crimson red box with bold white sans-serif type on front, photographed against red background.
Dark & Drunk by BORNTOSTANDOUT Discovery Set with 8 x 2ml BTSO perfume spray samples
BORNTOSTANDOUT® Discovery Sets
Two thematic, stunningly designed sample sets
BORNTOSTANDOUT
$ 60.00