BORNTOSTANDOUT®

BORNTOSTANDOUT® is an exciting new niche fragrance brand from Seoul, South Korea with an addictive collection of smooth, slinky unisex perfumes. The brand was birthed from the heart and soul of founder and creative director Jun Lim, a self-proclaimed fragrance nerd and free-spirited bohemian who escaped the prescriptive world of finance to pursue his creative, rule-breaking aesthetic dreams. The BTSO fragrances and branding intentionally push the boundaries of conformist culture, while paying tribute to Korea's aesthetic traditions.

Read our 2023 interview with Jun Lim.

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DGAF by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and DGAF in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
DGAF by BORNTOSTANDOUT alongside signature BTSO crimson red box
DGAF
A fresh handsome blend of citrus, woods and musk
BORNTOSTANDOUT
$ 5.00 - $ 185.00
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Mud by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BORNTOSTANDOUT® in black and Mud in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
BTSO Mud - Packaging for BORNTOSTANDOUT Mud 50ml Eau de Parfum. BTSO Mud is printed in red and black uppercase sans-serif type on front of white bottle and box
Mud
Wet soil smoothed out with amber and sandalwood
BORNTOSTANDOUT
$ 5.00 - $ 185.00
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Naked Neroli by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO in black and Naked Neroli in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
BTSO Naked Neroli - Packaging for BORNTOSTANDOUT Naked Neroli 50ml Eau de Parfum. BTSO Naked Neroli is printed in black and red uppercase sans-serif type on front of white bottle and white box
Naked Neroli
Delicate orange blossom and sparkling citrus
BORNTOSTANDOUT
$ 5.00 - $ 185.00
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Zest Z&T by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with ZEST and BORNTOSTANDOUT® in black and Zest Z&T in orange uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Bottle of Zest Z&T by BORNTOSTANDOUT alongside special edition ZEST & BTSO chestnut-brown box. BORNTOSTANDOUT Zest Z&T is printed in white and orange uppercase sans-serif type on front of brown box and on white bottle
Zest Z&T
Classic herbaceous notes with gin and woods
BORNTOSTANDOUT
$ 5.00 - $ 185.00