BORNTOSTANDOUT®

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BORNTOSTANDOUT® is an exciting new niche fragrance brand from Seoul, South Korea with an addictive collection of smooth, slinky unisex perfumes. The brand was birthed from the heart and soul of founder and creative director Jun Lim, a self-proclaimed fragrance nerd and free-spirited bohemian who escaped the prescriptive world of finance to pursue his creative, rule-breaking aesthetic dreams. The BTSO fragrances and branding intentionally push the boundaries of conformist culture, while paying tribute to Korea's aesthetic traditions.

Read our 2023 interview with Jun Lim.

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Dirty Rice by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and Dirty Rice in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
BTSO Dirty Rice - Packaging for BORNTOSTANDOUT Dirty Rice 50ml Eau de Parfum. BTSO Dirty Rice is printed in red and black uppercase sans-serif type on front of box and BTSO is printed in large black uppercase sans-serif type on back of box
Dirty Rice
A perfect, long-wearing woody musk skin scent
BORNTOSTANDOUT
$ 5.00 - $ 205.00
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Not Vanilla by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO in black and Not Vanilla in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
BTSO Not Vanilla - Packaging for BORNTOSTANDOUT Not Vanilla 50ml Eau de Parfum. BTSO Not Vanilla is printed in black and red uppercase sans-serif type on front of white bottle and white box
Not Vanilla
Hints of vanilla weave in and out of a woody blend
BORNTOSTANDOUT
$ 5.00 - $ 185.00
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Zest Z&T by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with ZEST and BORNTOSTANDOUT® in black and Zest Z&T in orange uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Bottle of Zest Z&T by BORNTOSTANDOUT alongside special edition ZEST & BTSO chestnut-brown box. BORNTOSTANDOUT Zest Z&T is printed in white and orange uppercase sans-serif type on front of brown box and on white bottle
Zest Z&T
Classic herbaceous notes with gin and woods
BORNTOSTANDOUT
$ 5.00 - $ 185.00