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BORNTOSTANDOUT® is an exciting new niche fragrance brand from Seoul, South Korea with an addictive collection of smooth, slinky unisex perfumes. The brand was birthed from the heart and soul of founder and creative director Jun Lim, a self-proclaimed fragrance nerd and free-spirited bohemian who escaped the prescriptive world of finance to pursue his creative, rule-breaking aesthetic dreams. The BTSO fragrances and branding intentionally push the boundaries of conformist culture, while paying tribute to Korea's aesthetic traditions.

Read our 2023 interview with Jun Lim.

Drunk Lovers by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and Drunk Lovers in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
BTSO Drunk Lovers - Packaging for BORNTOSTANDOUT Drunk Lovers 50ml Eau de Parfum. BORNTOSTANDOUT Drunk Lovers is printed in white uppercase sans-serif type on front of red box and in red on white bottle
Drunk Lovers
Boozy and delicious, red berries float in cognac
$ 5.00 - $ 205.00