BORNTOSTANDOUT®

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BORNTOSTANDOUT® is an exciting new niche fragrance brand from Seoul, South Korea with an addictive collection of smooth, slinky unisex perfumes. The brand was birthed from the heart and soul of founder and creative director Jun Lim, a self-proclaimed fragrance nerd and free-spirited bohemian who escaped the prescriptive world of finance to pursue his creative, rule-breaking aesthetic dreams. The BTSO fragrances and branding intentionally push the boundaries of conformist culture, while paying tribute to Korea's aesthetic traditions.

Read our 2023 interview with Jun Lim.


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Drunk Lovers by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and Drunk Lovers in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
BTSO Drunk Lovers - Packaging for BORNTOSTANDOUT Drunk Lovers 50ml Eau de Parfum. BORNTOSTANDOUT Drunk Lovers is printed in white uppercase sans-serif type on front of red box and in red on white bottle
Drunk Lovers
Boozy and delicious, red berries float in cognac
BORNTOSTANDOUT
$ 5.00 - $ 205.00
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Hinoki Shower by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BORNTOSTANDOUT® in black and Hinoki Shower in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
BTSO Hinoki Shower - Packaging for BORNTOSTANDOUT Hinoki Shower 50ml Eau de Parfum. BTSO Hinoki Shower is printed in red and black uppercase sans-serif type on front of matching white bottle and box
Hinoki Shower
Smooth woods, subtle tobacco and earthy vetiver
BORNTOSTANDOUT
$ 5.00 - $ 185.00
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Smokin' Gun by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BORNTOSTANDOUT® in black and Smokin' Gun in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
BTSO Smokin' Gun - Packaging for BORNTOSTANDOUT Smokin' Gun 50ml Eau de Parfum. BORNTOSTANDOUT Smokin' Gun is printed in white uppercase sans-serif type on front of BTSO signature red box box and BORNTOSTANDOUT is printed in large white uppercase sans-serif type on back of box
Smokin' Gun
Smoky woods, incense and handsome tobacco
Samples out of stock.
BORNTOSTANDOUT
$ 5.00 - $ 185.00