BORNTOSTANDOUT®

BORNTOSTANDOUT® is an exciting new niche fragrance brand from Seoul, South Korea with an addictive collection of smooth, slinky unisex perfumes. The brand was birthed from the heart and soul of founder and creative director Jun Lim, a self-proclaimed fragrance nerd and free-spirited bohemian who escaped the prescriptive world of finance to pursue his creative, rule-breaking aesthetic dreams. The BTSO fragrances and branding intentionally push the boundaries of conformist culture, while paying tribute to Korea's aesthetic traditions.

Read our 2023 interview with Jun Lim.


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Dirty Heaven by BORNTOSTANDOUT | BTSO Dirty Heaven 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and Dirty Heaven in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Dirty Heaven by BORNTOSTANDOUT | BTSO Dirty Heaven 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and Dirty Heaven in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top. Bottle shown floating in antique mirror with blurred white flowers.
Dirty Heaven
White flowers with sweet tonka, vanilla & ambroxan
BORNTOSTANDOUT
$ 5.00 - $ 205.00
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Dirty Rice by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and Dirty Rice in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
BTSO Dirty Rice - Packaging for BORNTOSTANDOUT Dirty Rice 50ml Eau de Parfum. BTSO Dirty Rice is printed in red and black uppercase sans-serif type on front of box and BTSO is printed in large black uppercase sans-serif type on back of box
Dirty Rice
A perfect, long-wearing woody musk skin scent
BORNTOSTANDOUT
$ 5.00 - $ 205.00
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Indecent Cherry by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BORNTOSTANDOUT® in black and Indecent Cherry in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
BTSO Indecent Cherry Perfume Mood Imagery-Indecent Cherry by BORNTOSTANDOUT® 50ml Eau de Parfum shown spotlit atop a white stone pedestal with ashes, a dark stemmed cherry, and red chewing gum stuck to bottle. Bottle is smeared with watery mascara stains and wrapped with a pearl necklace
Indecent Cherry
Sweet and sour cherries with silky musk and amber
BORNTOSTANDOUT
$ 5.00 - $ 205.00
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Mud by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BORNTOSTANDOUT® in black and Mud in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
BTSO Mud - Packaging for BORNTOSTANDOUT Mud 50ml Eau de Parfum. BTSO Mud is printed in red and black uppercase sans-serif type on front of white bottle and box
Mud
Wet soil smoothed out with amber and sandalwood
BORNTOSTANDOUT
$ 5.00 - $ 185.00
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Sin & Pleasure by BORNTOSTANDOUT | BTSO Sin & Pleasure 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and Sin & Pleasure in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Sin & Pleasure by BORNTOSTANDOUT | BTSO Sin & Pleasure 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and Sin & Pleasure in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top. Shown with red and white graphic splatter paint background.
Sin & Pleasure
Boozy almond, drenched in caramel and vanilla
BORNTOSTANDOUT
$ 5.00 - $ 205.00