Jijide

Based in Milan, Jijide (pronounced jee-jee de) was created by real-life friends from Italy and China, whose backgrounds range from being designers to merchants, with no formal experience in the beauty world. The idea of creating a brand was inspired by young people in China who were forming buying groups to import European fragrances together, showing a strong desire to step outside of their society's norms — using scent as a means of self expression. The word “Jijide” means “positive attitude.”

The Dialogue collection reflects contemporary life, representing a new model of how perfumery can express not only today’s society, but also highlight the elements that can help improve it. Trend-free and focused on sharing the beauty of different cultures through everyday experiences. Ministry of Scent is proud to be the first US retailer to welcome this exciting new brand into our stores.