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BORNTOSTANDOUT® is an exciting new niche fragrance brand from Seoul, South Korea with an addictive collection of smooth, slinky unisex perfumes. The brand was birthed from the heart and soul of founder and creative director Jun Lim, a self-proclaimed fragrance nerd and free-spirited bohemian who escaped the prescriptive world of finance to pursue his creative, rule-breaking aesthetic dreams. The BTSO fragrances and branding intentionally push the boundaries of conformist culture, while paying tribute to Korea's aesthetic traditions.

Read our 2023 interview with Jun Lim.

Zest Z&T by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with ZEST and BORNTOSTANDOUT® in black and Zest Z&T in orange uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Bottle of Zest Z&T by BORNTOSTANDOUT alongside special edition ZEST & BTSO chestnut-brown box. BORNTOSTANDOUT Zest Z&T is printed in white and orange uppercase sans-serif type on front of brown box and on white bottle
Zest Z&T
Classic herbaceous notes with gin and woods
$ 5.00 - $ 185.00