Top Scent Introductions of 2024

2024 was a great year for perfume, with so many excellent launches from niche brands it was nearly mind boggling. When we add new fragrances to our shelves it's always rewarding to see which become most beloved to the community (that's you!). And the verdict is in. The top selling scent introductions of 2024 are...

1. Wavechild by Room 1015: A watermelon candy, surf-inspired superstar inspired by childhood dreams of California beaches, as imagined from a childhood home in the mountains of France. Perfumer: Jérôme di Marino

2. Rabbit by Zoologist: Whimsically creamy and carroty, the intrepid bunny hunts through fields of violets, clover and hay to find its favorite feasts. Aha, its a spiced apple-carrot biscuit. 🐰🥕
Perfumer: Fanny Bal

3. In This World by Liis: True-to-brand modernity shines up the classic combo of lavender, tonka and citrus. Bracing eucalyptus, green fig and aromatic sage with delicate violets floating by. Perfumer: Jérôme Epinette

4. House by Zernell Gillie: Get the party started with this sultry hit, featuring a harmony of rich fruits, suede-saffron and a luxe blend of oud, musks and tonka. Wear until the sun comes up. Creative Director: Zernell Gillie

5. Taipei by One Day: A savory gourmand trek through the aromaful alleys of Taipei. Soybeans strained and boiled in milk, the waft of steamed rice and taro rising in the air. Perfection. Perfumer: Michael Wong (one to watch!)

6. Promises Promises by Kerosene: Fulfilling a promise, the king of edgy gourmands delivers his first vanilla fragrance. Never mind the sugar, sweetness is tempered with warm amber and resinous frankincense, muted by slightly powdery musk. Perfumer: John Pegg

7. Jasmine Tea by One Day: Made hyper-real by the use of infused tea leaves. "Pour the white pot into the white porcelain cup... breathe the clear green steam, taste the white jasmine." Perfumer: Michael Wong

8. Choux Choux by Liis: Delightfully delicious, darling. It's the kiss of a French choux pastry, filled with fluffy cream and fleur de sel caramel, with a twist of fresh, bitter orange peel. Perfumer: Jérôme Epinette

9. Escapade Gourmande by Maison Mataha: Everyone was talking about this mouthwatering crème brûlée treat. Topped with a delicate crunch of black sugar, elevated by tonka and musk. Perfumer: Vincent Ricord

10. Moon Jasmine by Scent Trunk: A Bay Area perfumer pays tribute to her heritage, building a languid tropical bed for Chilean jasmine to dream in, blanketed in vanilla and musk. Perfumer: Loreto Remsing