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BORNTOSTANDOUT® is an exciting new niche fragrance brand from Seoul, Korea with an addictive collection of smooth, slinky unisex perfumes. The brand was birthed from the heart and soul of founder and creative director Jun Lim, a self-proclaimed fragrance nerd and free-spirited bohemian who escaped the prescriptive world of finance to pursue his creative, rule-breaking aesthetic dreams. The BTSO fragrances and branding intentionally push the boundaries of conformist culture, while paying tribute to Korea's aesthetic traditions.
Read our 2023 interview with Jun Lim.
3 products
3 products
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Burnt Roses
Smooth rose with a warm bed of incense and woods
BORNTOSTANDOUT
$ 5.00 - $ 185.00
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Dirty Rice
A perfect, long-wearing woody musk skin scent
Samples out of stock.
BORNTOSTANDOUT
$ 5.00 - $ 205.00
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Happy Nuts
Creamy pistachio brightened with honied almond
BORNTOSTANDOUT
$ 5.00 - $ 205.00