BORNTOSTANDOUT®

BORNTOSTANDOUT® is an exciting new niche fragrance brand from Seoul, Korea with an addictive collection of smooth, slinky unisex perfumes. The brand was birthed from the heart and soul of founder and creative director Jun Lim, a self-proclaimed fragrance nerd and free-spirited bohemian who escaped the prescriptive world of finance to pursue his creative, rule-breaking aesthetic dreams. The BTSO fragrances and branding intentionally push the boundaries of conformist culture, while paying tribute to Korea's aesthetic traditions.

Read our 2023 interview with Jun Lim.


11 products

11 products

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Be My Cookie by BORNTOSTANDOUT | BTSO Be My Cookie 50ml Eau de Parfum in a matte porcelain-white bottle with BORNTOSTANDOUT and Be My Cookie in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Be My Cookie by BORNTOSTANDOUT | BTSO Be My Cookie 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and Be My Cookie in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top. The bottle is contrasted with a blood-red background.
Be My Cookie
Sweet, jammy raspberry and crunchy vanilla cookie
BORNTOSTANDOUT
$ 5.00 - $ 210.00
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Fugazzi by BORNTOSTANDOUT | BORNTOSTANDOUT Fugazzi 50ml Eau de Parfum in a matte porcelain-white bottle with BORNTOSTANDOUT and Fugazzi in black uppercase bold typeface, featuring a Cyrillic letter in place of an uppercase A. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Fugazzi by BORNTOSTANDOUT | BORNTOSTANDOUT Fugazzi 50ml Eau de Parfum in a matte porcelain-white bottle with BORNTOSTANDOUT and Fugazzi in black uppercase bold typeface, featuring a Cyrillic letter in place of an uppercase A. Bottle is flared rectangular shape, with a flared, faceted, flat top. The bottle is contrasted with a blood-red background.
Fugazzi by BORNTOSTANDOUT®
A perfume lovechild ❤️
BORNTOSTANDOUT
$ 5.00 - $ 210.00
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L'Animal by BORNTOSTANDOUT | BORNTOSTANDOUT L'Animal 50ml Eau de Parfum in a matte porcelain-white bottle with BORNTOSTANDOUT and L'Animal in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
L'Animal by BORNTOSTANDOUT | BORNTOSTANDOUT L'Animal 50ml Eau de Parfum in a matte porcelain-white bottle with BORNTOSTANDOUT and L'Animal in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top. The bottle is contrasted with a blood-red background
L'Animal
Golden rum, velvety suede & honeyed vanilla woods
BORNTOSTANDOUT
$ 5.00 - $ 290.00
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Naked Laundry by BORNTOSTANDOUT | BORNTOSTANDOUT Naked Laundry 50ml Eau de Parfum in a matte porcelain-white bottle with BORNTOSTANDOUT and Naked Laundry in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Naked Laundry by BORNTOSTANDOUT | BORNTOSTANDOUT Naked Laundry 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and Naked Laundry in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top. The bottle is contrasted with a blood-red background.
Naked Laundry
Bare skin and tangled sheets
BORNTOSTANDOUT
$ 5.00 - $ 290.00
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Angels' Powder by BORNTOSTANDOUT | BTSO Angels' Powder 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and Angels' Powder in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Angels' Powder by BORNTOSTANDOUT | BTSO Angels' Powder 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and Angels' Powder in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Angels' Powder
Sweet & cheeky notes of cotton candy & nail polish
BORNTOSTANDOUT
$ 5.00 - $ 210.00
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Dirty Heaven by BORNTOSTANDOUT | BTSO Dirty Heaven 50ml Eau de Parfum in a matte porcelain-white bottle with BORNTOSTANDOUT and Dirty Heaven in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Dirty Heaven by BORNTOSTANDOUT | BTSO Dirty Heaven 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and Dirty Heaven in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Dirty Heaven
White flowers with sweet tonka, vanilla & ambroxan
BORNTOSTANDOUT
$ 5.00 - $ 210.00
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Drunk Maple by BORNTOSTANDOUT | BTSO Drunk Maple 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and Drunk Maple in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Drunk Maple by BORNTOSTANDOUT | BTSO Drunk Maple 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and Drunk Maple in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Drunk Maple
Decadent & velvety notes of maple syrup & aged rum
BORNTOSTANDOUT
$ 5.00 - $ 210.00
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Drunk Saffron by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BORNTOSTANDOUT® and Drunk Saffron in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Drunk Saffron by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BORNTOSTANDOUT® in black and Drunk Saffron in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Drunk Saffron
Juicy plum floats in cognac, coffee and vanilla
BORNTOSTANDOUT
$ 5.00 - $ 210.00
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Indecent Cherry by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BORNTOSTANDOUT® and Indecent Cherry in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Indecent Cherry by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BORNTOSTANDOUT® in black and Indecent Cherry in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Indecent Cherry
Sweet and sour cherries with silky musk and amber
BORNTOSTANDOUT
$ 5.00 - $ 290.00
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Mud by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BORNTOSTANDOUT® and Mud in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Mud by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BORNTOSTANDOUT® in black and Mud in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Mud
Wet soil smoothed out with amber and sandalwood
BORNTOSTANDOUT
$ 5.00 - $ 210.00
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Sugar Addict by BORNTOSTANDOUT | BTSO Sugar Addict 50ml Fragrance Sweetener in a matte porcelain-white bottle with BORNTOSTANDOUT and Sugar Addict in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Sugar Addict by BORNTOSTANDOUT | BTSO Sugar Addict 50ml Fragrance Sweetener in a matte porcelain-white bottle with BTSO and Sugar Addict in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Sugar Addict
A fragrance sweetener or perfect on its own
BORNTOSTANDOUT
$ 5.00 - $ 290.00