BORNTOSTANDOUT®

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BORNTOSTANDOUT® is an exciting new niche fragrance brand from Seoul, South Korea with an addictive collection of smooth, slinky unisex perfumes. The brand was birthed from the heart and soul of founder and creative director Jun Lim, a self-proclaimed fragrance nerd and free-spirited bohemian who escaped the prescriptive world of finance to pursue his creative, rule-breaking aesthetic dreams. The BTSO fragrances and branding intentionally push the boundaries of conformist culture, while paying tribute to Korea's aesthetic traditions.

Read our 2023 interview with Jun Lim.


QUICK VIEW
Dirty Rice by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and Dirty Rice in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
BTSO Dirty Rice - Packaging for BORNTOSTANDOUT Dirty Rice 50ml Eau de Parfum. BTSO Dirty Rice is printed in red and black uppercase sans-serif type on front of box and BTSO is printed in large black uppercase sans-serif type on back of box
Dirty Rice
A perfect, long-wearing woody musk skin scent
BORNTOSTANDOUT
$ 5.00 - $ 205.00
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Mud by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BORNTOSTANDOUT® in black and Mud in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
BTSO Mud - Packaging for BORNTOSTANDOUT Mud 50ml Eau de Parfum. BTSO Mud is printed in red and black uppercase sans-serif type on front of white bottle and box
Mud
Wet soil smoothed out with amber and sandalwood
BORNTOSTANDOUT
$ 5.00 - $ 185.00
QUICK VIEW
Not Vanilla by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO in black and Not Vanilla in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
BTSO Not Vanilla - Packaging for BORNTOSTANDOUT Not Vanilla 50ml Eau de Parfum. BTSO Not Vanilla is printed in black and red uppercase sans-serif type on front of white bottle and white box
Not Vanilla
Hints of vanilla weave in and out of a woody blend
BORNTOSTANDOUT
$ 5.00 - $ 185.00
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Sugar Addict by BORNTOSTANDOUT | BTSO Sugar Addict 50ml Fragrance Sweetener in a matte porcelain-white bottle with BTSO and Sugar Addict in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
BORNTOSTANDOUT® Sugar Addict | BTSO Sugar Addict Fragrance Sweetener shown with red and white candies
Sugar Addict
A fragrance sweetener or perfect on its own
BORNTOSTANDOUT
$ 5.00 - $ 205.00
QUICK LOOK
BTSO BORNTOSTANDOUT Dirty & Sticky Discovery Set & Dark & Drunk Discovery Set. Two rectangular boxes shown, each is BTSO signature crimson red box with bold white sans-serif type on front, photographed against red background.
Dark & Drunk by BORNTOSTANDOUT Discovery Set with 8 x 2ml BTSO perfume spray samples
BORNTOSTANDOUT® Discovery Sets
Two thematic, stunningly designed sample sets
BORNTOSTANDOUT
$ 60.00