BORNTOSTANDOUT®

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BORNTOSTANDOUT® is an exciting new niche fragrance brand from Seoul, Korea with an addictive collection of smooth, slinky unisex perfumes. The brand was birthed from the heart and soul of founder and creative director Jun Lim, a self-proclaimed fragrance nerd and free-spirited bohemian who escaped the prescriptive world of finance to pursue his creative, rule-breaking aesthetic dreams. The BTSO fragrances and branding intentionally push the boundaries of conformist culture, while paying tribute to Korea's aesthetic traditions.

Read our 2023 interview with Jun Lim.


3 products

3 products

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Angels' Powder by BORNTOSTANDOUT | BTSO Angels' Powder 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and Angels' Powder in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Angels' Powder by BORNTOSTANDOUT | BTSO Angels' Powder 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and Angels' Powder in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Angels' Powder
Sweet & cheeky notes of cotton candy & nail polish
BORNTOSTANDOUT
$ 5.00 - $ 205.00
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Drunk Maple by BORNTOSTANDOUT | BTSO Drunk Maple 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and Drunk Maple in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Drunk Maple by BORNTOSTANDOUT | BTSO Drunk Maple 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and Drunk Maple in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Drunk Maple
Decadent & velvety notes of maple syrup & aged rum
BORNTOSTANDOUT
$ 5.00 - $ 205.00
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Mad Honey by BORNTOSTANDOUT | BTSO Mad Honey 50ml Eau de Parfum in a matte porcelain-white bottle with BORNTOSTANDOUT and Mad Honey in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Mad Honey by BORNTOSTANDOUT | BTSO Mad Honey 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and Mad Honey in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Mad Honey
An elegant & sparkling honey-dipped rose
BORNTOSTANDOUT
$ 5.00 - $ 205.00