BORNTOSTANDOUT®

BORNTOSTANDOUT® is an exciting new niche fragrance brand from Seoul, South Korea with an addictive collection of smooth, slinky unisex perfumes. The brand was birthed from the heart and soul of founder and creative director Jun Lim, a self-proclaimed fragrance nerd and free-spirited bohemian who escaped the prescriptive world of finance to pursue his creative, rule-breaking aesthetic dreams. The BTSO fragrances and branding intentionally push the boundaries of conformist culture, while paying tribute to Korea's aesthetic traditions.

Read our 2023 interview with Jun Lim.


Naked Neroli by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO in black and Naked Neroli in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Bottle of Naked Neroli by BORNTOSTANDOUT alongside signature BTSO porcelain-white box
Naked Neroli
Delicate orange blossom and sparkling citrus
BORNTOSTANDOUT
$ 5.00 - $ 185.00