BORNTOSTANDOUT®

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BORNTOSTANDOUT® is an exciting new niche fragrance brand from Seoul, Korea with an addictive collection of smooth, slinky unisex perfumes. The brand was birthed from the heart and soul of founder and creative director Jun Lim, a self-proclaimed fragrance nerd and free-spirited bohemian who escaped the prescriptive world of finance to pursue his creative, rule-breaking aesthetic dreams. The BTSO fragrances and branding intentionally push the boundaries of conformist culture, while paying tribute to Korea's aesthetic traditions.

Read our 2023 interview with Jun Lim.


6 products

6 products

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Dirty Heaven by BORNTOSTANDOUT | BTSO Dirty Heaven 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and Dirty Heaven in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Dirty Heaven by BORNTOSTANDOUT | BTSO Dirty Heaven 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and Dirty Heaven in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top. Bottle shown floating in antique mirror with blurred white flowers.
Dirty Heaven
White flowers with sweet tonka, vanilla & ambroxan
Samples out of stock.
BORNTOSTANDOUT
$ 5.00 - $ 205.00
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Drunk Lovers by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and Drunk Lovers in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
BTSO Drunk Lovers - Packaging for BORNTOSTANDOUT Drunk Lovers 50ml Eau de Parfum. BORNTOSTANDOUT Drunk Lovers is printed in white uppercase sans-serif type on front of red box and in red on white bottle
Drunk Lovers
Boozy and delicious, red berries float in cognac
Samples out of stock.
BORNTOSTANDOUT
$ 5.00 - $ 205.00
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Happy Nuts
Creamy pistachio brightened with honied almond
Samples out of stock.
BORNTOSTANDOUT
$ 5.00 - $ 205.00
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Indecent Cherry by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BORNTOSTANDOUT® in black and Indecent Cherry in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
BTSO Indecent Cherry Perfume Mood Imagery-Indecent Cherry by BORNTOSTANDOUT® 50ml Eau de Parfum shown spotlit atop a white stone pedestal with ashes, a dark stemmed cherry, and red chewing gum stuck to bottle. Bottle is smeared with watery mascara stains and wrapped with a pearl necklace
Indecent Cherry
Sweet and sour cherries with silky musk and amber
Samples out of stock.
BORNTOSTANDOUT
$ 5.00 - $ 205.00
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Mud by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BORNTOSTANDOUT® in black and Mud in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
BTSO Mud - Packaging for BORNTOSTANDOUT Mud 50ml Eau de Parfum. BTSO Mud is printed in red and black uppercase sans-serif type on front of white bottle and box
Mud
Wet soil smoothed out with amber and sandalwood
Samples out of stock.
BORNTOSTANDOUT
$ 5.00 - $ 205.00
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BTSO BORNTOSTANDOUT Dirty & Sticky Discovery Set & Dark & Drunk Discovery Set. Two rectangular boxes shown, each is BTSO signature crimson red box with bold white sans-serif type on front, photographed against red background.
Dark & Drunk by BORNTOSTANDOUT Discovery Set with 8 x 2ml BTSO perfume spray samples
BORNTOSTANDOUT® Discovery Sets
Two thematic, punchily designed sample sets
BORNTOSTANDOUT
$ 60.00