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BORNTOSTANDOUT® is an exciting new niche fragrance brand from Seoul, South Korea with an addictive collection of smooth, slinky unisex perfumes. The brand was birthed from the heart and soul of founder and creative director Jun Lim, a self-proclaimed fragrance nerd and free-spirited bohemian who escaped the prescriptive world of finance to pursue his creative, rule-breaking aesthetic dreams. The BTSO fragrances and branding intentionally push the boundaries of conformist culture, while paying tribute to Korea's aesthetic traditions.

Read our 2023 interview with Jun Lim.

Sugar Addict by BORNTOSTANDOUT | BTSO Sugar Addict 50ml Fragrance Sweetener in a matte porcelain-white bottle with BTSO and Sugar Addict in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
BORNTOSTANDOUT® Sugar Addict | BTSO Sugar Addict Fragrance Sweetener shown with red and white candies
Sugar Addict
A fragrance sweetener or perfect on its own
$ 5.00 - $ 205.00