BORNTOSTANDOUT®

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BORNTOSTANDOUT® is an exciting new niche fragrance brand from Seoul, South Korea with an addictive collection of smooth, slinky unisex perfumes. The brand was birthed from the heart and soul of founder and creative director Jun Lim, a self-proclaimed fragrance nerd and free-spirited bohemian who escaped the prescriptive world of finance to pursue his creative, rule-breaking aesthetic dreams. The BTSO fragrances and branding intentionally push the boundaries of conformist culture, while paying tribute to Korea's aesthetic traditions.

Read our 2023 interview with Jun Lim.

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Burnt Roses by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and perfume name in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
BTSO Burnt Roses - Packaging for BORNTOSTANDOUT Burnt Roses 50ml Eau de Parfum. BTSO Burnt Roses is printed in red and black uppercase sans-serif type on front of box and on bottle
Burnt Roses
Smooth rose with a warm bed of incense and woods
BORNTOSTANDOUT
$ 5.00 - $ 185.00
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DGAF by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and DGAF in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
DGAF by BORNTOSTANDOUT alongside signature BTSO crimson red box
DGAF
A fresh handsome blend of citrus, woods and musk
BORNTOSTANDOUT
$ 5.00 - $ 185.00
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Dirty Heaven by BORNTOSTANDOUT | BTSO Dirty Heaven 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and Dirty Heaven in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
Dirty Heaven by BORNTOSTANDOUT | BTSO Dirty Heaven 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and Dirty Heaven in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top. Bottle shown floating in antique mirror with blurred white flowers.
Dirty Heaven
White flowers with sweet tonka, vanilla & ambroxan
BORNTOSTANDOUT
$ 5.00 - $ 205.00
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Dirty Rice by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and Dirty Rice in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
BTSO Dirty Rice - Packaging for BORNTOSTANDOUT Dirty Rice 50ml Eau de Parfum. BTSO Dirty Rice is printed in red and black uppercase sans-serif type on front of box and BTSO is printed in large black uppercase sans-serif type on back of box
Dirty Rice
A perfect, long-wearing woody musk skin scent
BORNTOSTANDOUT
$ 5.00 - $ 205.00
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Drunk Lovers by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BTSO and Drunk Lovers in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
BTSO Drunk Lovers - Packaging for BORNTOSTANDOUT Drunk Lovers 50ml Eau de Parfum. BORNTOSTANDOUT Drunk Lovers is printed in white uppercase sans-serif type on front of red box and in red on white bottle
Drunk Lovers
Boozy and delicious, red berries float in cognac
BORNTOSTANDOUT
$ 5.00 - $ 205.00
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Drunk Saffron by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BORNTOSTANDOUT® in black and Drunk Saffron in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
BTSO Drunk Saffron - Packaging for BORNTOSTANDOUT Drunk Saffron 50ml Eau de Parfum. BORNTOSTANDOUT Drunk Saffron is printed in white uppercase sans-serif type on front of red box and in black and red on white bottle
Drunk Saffron
Juicy plum floats in cognac, coffee and vanilla
BORNTOSTANDOUT
$ 5.00 - $ 185.00
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Fig Porn by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BORNTOSTANDOUT® in black and Fig Porn in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
BTSO Fig Porn - Packaging for BORNTOSTANDOUT Fig Porn 50ml Eau de Parfum. BTSO Fig Porn is printed in red and black uppercase sans-serif type on front of white box and on white bottle
Fig Porn
Green summer fig with pear, musk and warm woods
BORNTOSTANDOUT
$ 5.00 - $ 185.00
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Hinoki Shower by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BORNTOSTANDOUT® in black and Hinoki Shower in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
BTSO Hinoki Shower - Packaging for BORNTOSTANDOUT Hinoki Shower 50ml Eau de Parfum. BTSO Hinoki Shower is printed in red and black uppercase sans-serif type on front of matching white bottle and box
Hinoki Shower
Smooth woods, subtle tobacco and earthy vetiver
BORNTOSTANDOUT
$ 5.00 - $ 185.00
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Indecent Cherry by BORNTOSTANDOUT 50ml Eau de Parfum in a matte porcelain-white bottle with BORNTOSTANDOUT® in black and Indecent Cherry in crimson red uppercase bold typeface. Bottle is flared rectangular shape, with a flared, faceted, flat top.
BTSO Indecent Cherry Perfume Mood Imagery-Indecent Cherry by BORNTOSTANDOUT® 50ml Eau de Parfum shown spotlit atop a white stone pedestal with ashes, a dark stemmed cherry, and red chewing gum stuck to bottle. Bottle is smeared with watery mascara stains and wrapped with a pearl necklace
Indecent Cherry
Sweet and sour cherries with silky musk and amber
BORNTOSTANDOUT
$ 5.00 - $ 205.00